James Pickering

From the BMX track to backcountry adventures

Having grown up riding BMX, James switched his focus to Cross Country in his teenage years after getting addicted to the bar-to-bar racing and the challenge of getting fitter and faster. After racing Cross Country nationally for nearly 10 years, he’s recently discovered a love for big adventures and bikepacking.

With a degree in Sport and Exercise Science, James brings a deep understanding of training, performance, and what makes riders tick. He’s always banging on about the North, loves a proper brew, and reckons there’s no better feeling than finishing a big ride covered in mud.